by Laurel Teuscher | May 30, 2017 | SEO
Website speed is important to user experience. In fact, consumers care more about how long a page takes to load than all the cool features your site has. Just look at these stats from a Kissmetrics infographic: 47% of consumers want a web page to load in 2 seconds or...
by Greg Shuey | May 26, 2017 | eCommerce
eCommerce tracking, if you don’t know what it is, is a feature Google Analytics offers that lets eCommerce businesses track online transactions on their websites. This feature provides the information you need to make sound business decisions. It gives you practical...
by Greg Shuey | May 16, 2017 | Influencer Marketing
Marketers of today exist in a world filled with fluid and “outside-the-box” tactics that present varied ROIs. When viewed from a traditional marketing perspective, it’s easy to question the efficacy of an influencer marketing strategy – especially if you could...
by Greg Shuey | May 15, 2017 | Influencer Marketing
influencer marketing—marketing that focuses on using industry leaders to drive a business’s message and/or product to a bigger market—is a trend that’s here to stay for the long haul. Why eCommerce Businesses Should Consider Influencer Marketing Back in the day,...
by TJ Welsh | May 12, 2017 | Content Marketing, eCommerce
Digital marketing tactics change and evolve on a monthly or even daily basis it seems, but one thing has remained consistent for several years—content marketing. If done right, it is effective at helping businesses increase their organic search visibility through...
by Greg Shuey | Apr 20, 2017 | PPC
Retargeting, or remarketing as some call it, is a highly effective tool for eCommerce businesses. When done right, a retargeting campaign keeps your business at the forefront of consumers’ minds and helps convert online browsers into buyers. To help you do that and...
by Greg Shuey | Apr 17, 2017 | eCommerce, Email Marketing
research from Shopify, email marketing provides a nearly 4,300% ROI, in addition to roughly 70% of email recipients saying that they use coupons or discounts after learning about them in an email. While those engagement numbers are impressive, you should consider...
by Kirsten Metcalf | Apr 13, 2017 | eCommerce, Email Marketing
72% of U.S. adults want companies to communicate with them via email. Now that you know your customers want you to send them emails, here’s another thing to know about email marketing trends before you start blasting their inboxes—it’s estimated that 225.3 billion...
by TJ Welsh | Apr 6, 2017 | eCommerce, SEO
eCommerce SEO best practices that get you ranking on the first page of a search engine for target keywords and searches. Don’t believe me? I’ve got stats to prove it. One study by Chitka found that the first listing in Google’s organic search results receives 32.5% of...
by Laurel Teuscher | Jan 27, 2017 | eCommerce
From ease of use to offered themes and everything in between, we break down the good and the bad on the top 7 eCommerce platforms (in no specific order) so you can successfully start and run your own ecommerce store. 1. WooCommerce WooCommerce is great for: WordPress...
