by Kirsten Metcalf | Jun 27, 2017 | Conversion Optimization, eCommerce
Based off average industry trends, it’s highly likely that your eCommerce store is only generating 1/3rd of the sales revenue it’s capable of. According to Shopify, 67.45% of all carts are abandoned before a customer finishes the sales process at your online store....
by Greg Shuey | Jun 16, 2017 | Content Marketing, eCommerce, Email Marketing, Inbound Marketing, Influencer Marketing, PPC, SEO, Social Media, Video, Web
Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion...
by Greg Shuey | Jun 8, 2017 | eCommerce
Google Analytics provides troves of actionable data that’ll help grow your online store’s revenue. From identifying the pages on your site that result in the best conversion rates to finding drop-off points, Google Analytics data is a must-have for all Shopify users....
by TJ Welsh | Jun 6, 2017 | eCommerce, SEO
Having a successful eCommerce store for both customers and search engines depends heavily on having a solid website structure. If you don’t, everything you don’t want to happen to your eCommerce site will—you’ll see drops in your online rankings, site traffic and...
by Greg Shuey | May 26, 2017 | eCommerce
eCommerce tracking, if you don’t know what it is, is a feature Google Analytics offers that lets eCommerce businesses track online transactions on their websites. This feature provides the information you need to make sound business decisions. It gives you practical...
by TJ Welsh | May 12, 2017 | Content Marketing, eCommerce
Digital marketing tactics change and evolve on a monthly or even daily basis it seems, but one thing has remained consistent for several years—content marketing. If done right, it is effective at helping businesses increase their organic search visibility through...
