by Greg Shuey | Jan 5, 2015 | Content Marketing
2014 CMO Survey indicated a 3.8% spending increase on marketing research and intelligence. Yet, only 33% of marketing initiatives utilize this data to make decisions. Effective Curation & Intelligence Is The Answer When it comes to content marketing, it’s no...
by Greg Shuey | Dec 31, 2014 | Content Marketing
how to do it. Jay tells us how to make our demand generation more effective through three specific sub-processes: develop a buyer persona, define the buying process, and develop a content framework. SEO For Content Marketing: How Do Links Impact Google Website...
by Greg Shuey | Nov 18, 2014 | eCommerce
Updated February 15, 2019 Video is a powerful tool for any business. It’s a great way to engage your audience with movement, visuals, and sound to tell your company’s story. More and more ecommerce companies are trying to incorporate video into their marketing...
by Greg Shuey | Nov 12, 2014 | Inbound Marketing
easily surpassed Black Friday and Cyber Monday as the world’s most lucrative online shopping day. By 11 pm local time in Hangzhou, China (where Alibaba is headquartered), the company had surpassed $9 billion in sales. By comparison, U.S. consumers spent $2.9 billion...
by Greg Shuey | Oct 24, 2014 | Content Marketing
fantastic infographic posted by Kapost yesterday and felt it was right in line with our blog post from yesterday about storytelling and content marketing. The main points of the graphic are as follows: Stories Trump Logic – Persuasion is most effective when...
