by Kirsten Metcalf | Jul 22, 2015 | Video
Poupouri are seeing millions of Youtube hits in a number of days, or even hours. With that kind of brand awareness, it’s easy to imagine the amazing things happening from the sales side. The reality of reaching virality, however, is that it’s an ambitious endeavor for...
by Greg Shuey | Jul 15, 2015 | Content Marketing
implementing content marketing is just the beginning. But then you have to answer the age-old question: Do you manage your brand’s content strategy on your own or do you contract this process to an agency? At first, you may feel it’s best to manage the content on your...
by Kirsten Metcalf | Jul 8, 2015 | Content Marketing
content strategy is designed to support meaningful, personalized interactions across all channels. Moreover, it’s not a strategy that is built only around the characteristics, goals, and challenges of buyer personas, but also around the mood of the buyer – Noz...
by Laurel Teuscher | Jul 6, 2015 | SEO
What is Referrer Spam? Referrer spam is a feebly devised tactic to increase traffic to a certain domain. The aim, according to Raven Tools, is to make that domain appear in your analytics (as shown above) so you’ll visit the site. In the screenshot above, you can see...
by Kirsten Metcalf | Jun 24, 2015 | Content Marketing
failed product launches that crash and burn into flames of wasted time and money. In fact, 71% of fast-growing businesses have plans and document their strategies, which helps them grow faster and be more prosperous. So what does this ample preparation and a...
by TJ Welsh | Jun 15, 2015 | Inbound Marketing
The “Digital” CMO’s Must-Knows 1. Social Media We wanted to ease you into this list with an easy one: social media. By now, you should at least be waist-deep in the social media world, and if you aren’t, you’re behind. Even though as a CMO, you probably won’t be on...
by Laurel Teuscher | Jun 3, 2015 | Content Marketing
Absolutely, Positively Do NOT Use Content Marketing When… … Short-Term Impact Is Paramount If your goal is to drive immediate sales, then content marketing is not for you. The overarching goal of all content marketing initiatives is to create brand advocates. Then,...
by Greg Shuey | Jun 1, 2015 | Content Marketing
Teaching, Not Selling In Sports I played baseball in high school and believe I had one of the greatest coaches ever. Each member of our team knew by the way he taught us and guided us each day that he knew what he was talking about, and we bought into what he was...
by Laurel Teuscher | Mar 24, 2015 | Content Marketing
The following is information we gleaned from Dan Bischoff’s presentation, 10 Roles Needed for Content Marketing Domination, during January 2015’s IMSLC event. If you’ve fallen bait to the content marketing cycle-of-no-return, you’re not alone....
by Greg Shuey | Mar 2, 2015 | Content Marketing, eCommerce, Influencer Marketing
distribution and promotion of your content is essential not only after the content is created but before and during as well. To quote the knowledgeable Larry Kim, “If your content doesn’t show up in users social media timelines or email inbox, was it even created?”...
