by Laurel Teuscher | Feb 27, 2015 | eCommerce, SEO
shifting user habits, Google is adjusting the ranking signals to mobile-friendly pages and app indexing. In the update posted yesterday to Google Webmaster Central, Takaki Makino, Chaesang Jung, and Doantam Phan outlined the changes to the algorithm and when these...
by Laurel Teuscher | Feb 9, 2015 | Content Marketing
survey of 600 marketers performed last year, 65% of marketers believe that more resources equate to higher ROI and “brand lift.” More specifically, nearly 35% of marketers surveyed estimated they would see two to five times more brand lift with a bigger budget. While...
by Laurel Teuscher | Jan 26, 2015 | Branding, eCommerce
different marketing channels. Ideally these images will be professionally done, but sometimes a tight budget forces your photography to be an in-house job. If you’re short on cash, or if you’re just confident in your abilities to capture quality product photos...
by Greg Shuey | Jan 26, 2015 | Content Marketing
Content Marketing Definition The first step in understanding the ineptitude of short-term content marketing campaigns is to look at the definition of content marketing. “Content marketing is an online marketing strategy that focuses on providing valuable content...
by Greg Shuey | Jan 16, 2015 | eCommerce, Social Media
Where does Twitter fall in the pipeline? Social networks, like Twitter, are at the top of the pipeline. They are used to generate awareness about your product with the end goal of sending a potential client to your website where the actual sales pitch takes place. The...
by Kirsten Metcalf | Jan 14, 2015 | Content Marketing
Creating and promoting useful, unique content is something everyone is doing, and in this case, your mother would tell you it’s OK to follow the crowd with this one. And so do we. Approximately 91% of B2B marketers and 86% of B2C marketers implement content marketing,...
by Greg Shuey | Jan 9, 2015 | Content Marketing
90% of marketers using content marketing and 72% creating more content than they were a year ago. While the stats prove marketers find content marketing an extremely important part of their overall marketing strategy, only 34% of marketers think they’re effective with...
by Laurel Teuscher | Jan 9, 2015 | eCommerce
1. A Personal Relationship Successful brands build an emotional connection with their customers, choosing to go beyond the merely transactional to the relational. ModCloth is a retailer that champions this concept. Emotional Connection ModCloth drives sales by...
by TJ Welsh | Jan 8, 2015 | eCommerce, Social Media
social media is seen as the marketing channel that builds awareness, consideration, and intent early in the customer journey. Social media is rarely a channel that helps consumers during the final purchase. But that could drastically change in the near future. In...
