by Greg Shuey | Oct 24, 2014 | Content Marketing
fantastic infographic posted by Kapost yesterday and felt it was right in line with our blog post from yesterday about storytelling and content marketing. The main points of the graphic are as follows: Stories Trump Logic – Persuasion is most effective when...
by Laurel Teuscher | Oct 24, 2014 | Content Marketing
premium content you already have, and reach a new subset of your target audience. As a general rule of thumb, for every single piece of content you create, you should also have at least 10 ideas for future repurposing. Sound a bit daunting? We’ve found a few tricks...
by TJ Welsh | Oct 24, 2014 | Social Media
Freshly Picked, loves Instagram. In fact, she might even love it more than her husband. She spoke about her astounding Instagram success at Inbound Marketing SLC on Oct. 2. She said that at one point, she was spending so much time on Instagram that her husband...
by Kirsten Metcalf | Oct 17, 2014 | Content Marketing
content marketing. Content marketing, when done right, provides interesting, valuable information to your current and potential customers, helps you build a meaningful relationship with said customers and establishes your business as an expert and thought leader in...
by Greg Shuey | Oct 14, 2014 | Content Marketing
October is the best time to ramp up your inbound marketing efforts. Now, we want to look even further into the future and delve into marketing initiatives for 2015. The marketing initiatives that you focus energy on in 2015 act as the mode of transportation to your...
by Greg Shuey | Sep 30, 2014 | Inbound Marketing
1. Finalize and understand your Q4 goals. Number 1 is kind of a no brainer, right? Before you embark on your holiday journey, you must solidify your goals for Q4. How much do you want to increase revenue by? What about leads? Nail down these finer points and use them...
by Laurel Teuscher | Sep 10, 2014 | Social Media
Did you get the BFF you were expecting? It’s time to get to know each other!]]>
by Laurel Teuscher | Aug 29, 2014 | Content Marketing
Two Current Options To Generate App Installs Now that Google has arrived, it bolsters the lower-budget app install strategies that app advertisers and publishers can undertake. Essentially, there is a low-budget approach and medium-to-high-budget approach to...
