by Laurel Teuscher | Jun 21, 2017 | Influencer Marketing
All businesses selling product have the same goal in mind—getting their product in front of consumers so they’ll buy it. And in today’s internet-operated world, one of the best ways to get your product in front of thousands of consumers is taking advantage of...
by Greg Shuey | Jun 16, 2017 | Content Marketing, eCommerce, Email Marketing, Inbound Marketing, Influencer Marketing, PPC, SEO, Social Media, Video, Web
Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion...
by Greg Shuey | May 16, 2017 | Influencer Marketing
Marketers of today exist in a world filled with fluid and “outside-the-box” tactics that present varied ROIs. When viewed from a traditional marketing perspective, it’s easy to question the efficacy of an influencer marketing strategy – especially if you could...
by Greg Shuey | May 15, 2017 | Influencer Marketing
influencer marketing—marketing that focuses on using industry leaders to drive a business’s message and/or product to a bigger market—is a trend that’s here to stay for the long haul. Why eCommerce Businesses Should Consider Influencer Marketing Back in the day,...
by Greg Shuey | Mar 2, 2015 | Content Marketing, eCommerce, Influencer Marketing
distribution and promotion of your content is essential not only after the content is created but before and during as well. To quote the knowledgeable Larry Kim, “If your content doesn’t show up in users social media timelines or email inbox, was it even created?”...
by Greg Shuey | Aug 12, 2014 | Influencer Marketing
Chat About Things Other Than Business Now that you’re on the same playing field as other people, you must take great care to spend time chatting about things other than business. Why you ask? Think about how many times bloggers, journalists, and webmasters get...
