by Greg Shuey | Feb 25, 2019 | eCommerce, PPC
You may be wasting money. It isn’t intentional. In fact, it’s an issue many businesses now unknowingly face. When you put some of your valuable ad dollars into a Google Shopping campaign, you trust that you’ll get that investment back in the form of new customers. But...
by TJ Welsh | Sep 12, 2018 | eCommerce, PPC, Social Media
Online ads are everywhere. The average consumer is exposed to thousands of brand messages every day, from ads displayed on their favorite web pages to sponsored content on social media. As a marketer, the sheer quantity of ads out there makes your job harder. In order...
by TJ Welsh | Apr 5, 2018 | eCommerce, PPC, Social Media
With an eCommerce business, you have the opportunity to sell to customers all over the world. That’s great! But customers in different locations shop differently and have varying needs, so you’ll sacrifice potential conversions if you sell to them as if they are all...
by Greg Shuey | Jun 16, 2017 | Content Marketing, eCommerce, Email Marketing, Inbound Marketing, Influencer Marketing, PPC, SEO, Social Media, Video, Web
Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion...
by Greg Shuey | Apr 20, 2017 | PPC
Retargeting, or remarketing as some call it, is a highly effective tool for eCommerce businesses. When done right, a retargeting campaign keeps your business at the forefront of consumers’ minds and helps convert online browsers into buyers. To help you do that and...
by Kirsten Metcalf | Dec 18, 2013 | PPC
retargeting; plain and simple. Fact: The average website conversion rate is just over 2%. That means that 98% of potential customers aren’t buying on their first visit to your site. Retargeting gives you to the capability of redirecting potential customers back to...
