by Laurel Teuscher | Sep 6, 2016 | Conversion Optimization
updating its algorithm in April of 2015 and again in March of 2016, Google has been highly favoring mobile-friendly websites. And that’s not going to change anytime soon, as it’s expected that Google will only keep raising the bar for what it believes is “mobile...
by TJ Welsh | Dec 9, 2014 | Conversion Optimization
sitemap creator and asking key questions, we can determine whether this site layout is successful. Here it is: Does the organization of my site make sense? With most websites, content creation and development happens over long periods of time. If there isn’t anyone...
by Laurel Teuscher | Nov 21, 2014 | Conversion Optimization, Social Media
Let’s start with a basic definition Conversion optimization is the process of transforming new website visitors into customers – and the process of transforming first-time buyers into repeat customers. Social media is critical to this process. People aren’t always...
by TJ Welsh | Jan 31, 2014 | Conversion Optimization
Whether you are the sole marketer at your company, a business owner learning marketing or part of a big corporate team, I think you will find this post educational. We all will face similar challenges this year: need to improve conversion rates, need to optimize...
by TJ Welsh | Jan 23, 2014 | Conversion Optimization, eCommerce, Email Marketing
Finding the very best Call to Action (CTA) for your site can mean a huge lift in your current conversion rate. Whether you’re trying to get someone to subscribe to your email list, submit a lead gen form or make a purchase, having a strong CTA is vitally important....
by Greg Shuey | Jan 2, 2014 | Conversion Optimization
Every company would love more leads and sales. I’m sure your company is no different. Would you like to learn now to become a conversion rate expert FAST? There is plenty to learn, but this post will get you up to speed. You might want to grab a cup of coffee before...
