by Greg Shuey | Feb 7, 2013 | SEO
Enhanced Campaigns. In short, Enhanced AdWords Campaigns are supposed to make it easier for advertisers like you and I to create compelling ads that target both desktop and mobile users. Their end goal is to simplify the process of creating and managing ads in a world...
by Greg Shuey | Feb 1, 2013 | PPC
Through their product listing ad program, they allow merchants to submit their product feeds that are then displayed within a ‘sponsored’ section on the search engine results pages. Since the launch of this program, a recent study by Kenshoo found that on average,...
by Greg Shuey | Jan 26, 2013 | SEO
Social Media When you hear the words “email marketing” you probably think of spam. When I say email marketing, I’m not talking about purchasing a list of email addresses and mass emailing them, I’m talking about building your own list and dripping emails to them over...
by Greg Shuey | Jan 22, 2013 | Content Marketing
In my last post, I talked about why creating and marketing to buyer personas is critical for your business. In today’s post, I am going to walk you through the process of creating buyer personas. Developing buyer personas involves a range of activities that are...
by Greg Shuey | Jan 17, 2013 | Content Marketing, eCommerce
What Are Buyer Personas? According to The Buyer Persona Manifesto, a buyer persona is “an archetype, composite picture of the real people who buy, or might buy, products like the ones you sell.” The idea behind a persona is to gather a wide range of data sources...
