by Greg Shuey | Dec 31, 2013 | News
this graphic yesterday while putting together a newsletter for one of our awesome clients and felt it needed to be posted on our blog. As I talk to prospects and clients, I hear on a regular basis, “I don’t need a mobile strategy, my target audience...
by Kirsten Metcalf | Dec 27, 2013 | SEO
Whether you’re an SEO guru or a website owner looking to expand, link building is key to establishing the authority you need to build your site. More “authoritative” sources that you have linked to your site means more awareness of your brand on the web. With an...
by Kirsten Metcalf | Dec 18, 2013 | PPC
retargeting; plain and simple. Fact: The average website conversion rate is just over 2%. That means that 98% of potential customers aren’t buying on their first visit to your site. Retargeting gives you to the capability of redirecting potential customers back to...
by Kirsten Metcalf | Dec 10, 2013 | Content Marketing
1. Let Social Media Be Your Saving Grace Social media sites have all the hot, trending topics. Users post statuses, leave comments or send tweets with hashtags. Use Facebook and Twitter to your advantage. Find out what people are searching for through Twitter search,...
by Greg Shuey | Nov 26, 2013 | Inbound Marketing
Blog Like Crazy One of the easiest ways to better market your business, and probably my favorite is to blog like crazy! Every day if possible! Small businesses should keep a list of the most common questions asked by their prospects and customers and work diligrently...
by Greg Shuey | Nov 25, 2013 | Inbound Marketing
What Is Reputation Management? In a nutshell, reputation management is working to push negative results off of the first page of the SERPs for your brand name or even high profile employees that work for your company. About 99% of the time, reputation management is an...
by Laurel Teuscher | Nov 19, 2013 | Social Media
the word “brand” comes up in conversations with a company, other words accompany it like “logo” or “name recognition”. While these are part of a brand, there is more too it. Marketers sometimes call it the “look and feel”. If a customer went to your website or social...
by Greg Shuey | Nov 5, 2013 | Content Marketing, SEO
Google has started to look at conversational language in their queries as well as standard keywords, making it easier to find what you’re hoping to find. Prior to Hummingbird, the only way to search was to come up with a search query and guess which keywords Google...
by Greg Shuey | Nov 4, 2013 | Content Marketing
When it comes to running a successful business, your first thought might be about keeping your books, or engineering your products and services for your customers. And while that is the heart of your company, the fact remains that you have two critical needs to fill...
by Greg Shuey | Nov 1, 2013 | Content Marketing
1. Copywriting This is the foundation for a successful blog. If your writing is not interesting, inspiring, and useful, you will not get the readership you need for your blog to take off. Your writing needs to be based around fulfilling a need for someone whether...
