by Greg Shuey | Nov 16, 2012 | Social Media
they announced that it’s not only allowing companies to start setting up business accounts, but they are also releasing a business specific terms of service, specifically stating: “Thousands of businesses have become a part of our community, giving great ideas,...
by Greg Shuey | Nov 15, 2012 | eCommerce, Inbound Marketing
Moz and the entire Hubspot crew. In essence inbound marketing can basically be summed up as getting traffic from the search engines (SEO), from content (blog posts, articles, videos, infographics, white papers & webinars) and from social media (Twitter, Facebook,...
by Greg Shuey | Nov 13, 2012 | SEO
Exact Match Anchor Text The first type of anchor text we will discuss is exact match anchor text. This type of anchor text is when the keywords found in the link are the exact keyword you are trying to generate more visibility for in the search engines. Just like in...
by Greg Shuey | Nov 10, 2012 | SEO
Keyword Usage The first element that you need to be aware of is keyword usage. Although using your targeted keywords does not help improve your search engine rankings, using the right keywords in your descriptions can be incredibly helpful in drawing the eye to your...
by Greg Shuey | Nov 9, 2012 | SEO
What Is SEO? post we put together earlier this week. Understanding title tags and how to create them is a foundational SEO principle, so let’s dive right in. What Is a Title Tag? The title tag has always been… and will probably always be… one of the most important...
by Greg Shuey | Nov 9, 2012 | SEO
What Is SEO? According to Wikipedia, SEO or Search Engine Optimization is defined as: the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results Or in other words, having them show up here:...
by Greg Shuey | Nov 8, 2012 | SEO
When it comes to SEO, the number of hyperlinks leading from other websites to yours — also known as backlinks — is a major component in getting your site to rank. Search engines like Google use links to “crawl” the internet, traveling between individual hyperlinked...
by Greg Shuey | Nov 8, 2012 | SEO
when working to acquire links for your website. In today’s post, I want to talk about competitive research and using your competitors pages that are dead to your advantage. I hope that this post is laid out in a very clear road map on how I approach this tactic and...
by Greg Shuey | Nov 8, 2012 | eCommerce
local search ranking factors), customers reviews definitely play a heavy role in helping your Google+ Local page to rise higher in the search engine results. Because of this, we’ve put together this awesome post on how three guaranteed ways to get more customers...
by Greg Shuey | Nov 2, 2012 | SEO
SEO efforts. So let’s take a few minutes and discuss how you can help the spiders find all of your pages, which we call, improved crawlabilty. Readable Site Navigation One of the easiest ways to improve the crawlability of your website is by having a full...
