by TJ Welsh | Jun 6, 2017 | eCommerce, SEO
Having a successful eCommerce store for both customers and search engines depends heavily on having a solid website structure. If you don’t, everything you don’t want to happen to your eCommerce site will—you’ll see drops in your online rankings, site traffic and...
by TJ Welsh | May 12, 2017 | Content Marketing, eCommerce
Digital marketing tactics change and evolve on a monthly or even daily basis it seems, but one thing has remained consistent for several years—content marketing. If done right, it is effective at helping businesses increase their organic search visibility through...
by TJ Welsh | Apr 6, 2017 | eCommerce, SEO
eCommerce SEO best practices that get you ranking on the first page of a search engine for target keywords and searches. Don’t believe me? I’ve got stats to prove it. One study by Chitka found that the first listing in Google’s organic search results receives 32.5% of...
by TJ Welsh | Jan 20, 2017 | eCommerce
traditional marketing tactics, impacting them to continually come back to you for advice, tips, trends, news and of course, to make purchases. Here are a few stats to back up why content marketing works: Content marketing costs 62% less than traditional marketing...
by TJ Welsh | Apr 22, 2016 | Content Marketing
The Content Marketing Institute reported that in 2015 an astounding 86% of B2Bs (business-to-business) used content marketing, and of this percentage only 38% believed their content was effective. How is it that only 38% feel their content was effective? One major...
