<![CDATA[So. You're trying to figure out how to put together a half decent video for your website and you're stuck. Perhaps you've made videos before but none of them seemed to get any real results. Maybe you watched the video you haphazardly hashed together and with a sparkle in your eyes and hope in your heart thought, "wow, this video is gonna go VIRAL!" only to score a measly 22 views on Youtube (half of them from your own mother). Well in this post I'm not gonna teach you how to be a Youtube super star (yet) but I will illustrate 4 key points that I believe are crucial when making a great video for your webpage. When we want to make a video where should we look for movie making inspiration? Well I say we look at Hollywood. When Spielberg or J.J. Abrams create a movie they make sure to create interesting story arcs. Here is an example: Hero has a problem, hero faces his problem almost failing until finally the hero overcomes his problem and gets the girl. Without the hero facing a problem, the victory wouldn't mean much. This is how we need to approach our web videos.
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Good tips. We’re in the process of creating some videos…so this article hits home. Thanks Fit.