by Laurel Teuscher | Jun 14, 2018 | eCommerce, News, Social Media
If you haven’t gotten around to using Instagram stories for your business yet, Instagram’s most recent announcement gives you all the more reason to start. Instagram announced Tuesday that they are introducing shoppable stories — which means when a brand posts an...
by Laurel Teuscher | Apr 30, 2018 | Content Marketing, eCommerce, SEO
Many eCommerce business owners feel discouraged from blogging regularly. A number of factors play into this: They’re not sure where to start, they’re not sure how to generate ideas, and blogging (rightfully) seems like a lot of work. While starting and maintaining a...
by Laurel Teuscher | Apr 13, 2018 | eCommerce, Influencer Marketing, Social Media
Rachel Nilsson used influencer marketing to grow her multi-million dollar kids clothing business from nothing. And we really do mean nothing; Four years ago, with a husband in grad school and three young boys at home, Nilsson knew she had to do something to help her...
by Laurel Teuscher | Feb 1, 2018 | eCommerce
In both business and life, change is inevitable. The ghosts of companies past (Blockbuster, anyone?) are gloomy reminders of what can happen when a business fails to adapt and diversify. Product diversification — AKA adding new or modified products or services to your...
by Laurel Teuscher | Nov 14, 2017 | eCommerce, Email Marketing
Black Friday and Cyber Monday weekend is one of the best times of the year for your eCommerce business to make some serious money—and even more so this year than last year. In 2016, the total online sales from Thanksgiving Day through the Sunday after Thanksgiving was...
