by Laurel Teuscher | Jun 3, 2015 | Content Marketing
Absolutely, Positively Do NOT Use Content Marketing When… … Short-Term Impact Is Paramount If your goal is to drive immediate sales, then content marketing is not for you. The overarching goal of all content marketing initiatives is to create brand advocates. Then,...
by Greg Shuey | Jun 1, 2015 | Content Marketing
Teaching, Not Selling In Sports I played baseball in high school and believe I had one of the greatest coaches ever. Each member of our team knew by the way he taught us and guided us each day that he knew what he was talking about, and we bought into what he was...
by Laurel Teuscher | Mar 24, 2015 | Content Marketing
The following is information we gleaned from Dan Bischoff’s presentation, 10 Roles Needed for Content Marketing Domination, during January 2015’s IMSLC event. If you’ve fallen bait to the content marketing cycle-of-no-return, you’re not alone....
by Greg Shuey | Mar 2, 2015 | Content Marketing, eCommerce, Influencer Marketing
distribution and promotion of your content is essential not only after the content is created but before and during as well. To quote the knowledgeable Larry Kim, “If your content doesn’t show up in users social media timelines or email inbox, was it even created?”...
by Laurel Teuscher | Feb 9, 2015 | Content Marketing
survey of 600 marketers performed last year, 65% of marketers believe that more resources equate to higher ROI and “brand lift.” More specifically, nearly 35% of marketers surveyed estimated they would see two to five times more brand lift with a bigger budget. While...
by Greg Shuey | Jan 26, 2015 | Content Marketing
Content Marketing Definition The first step in understanding the ineptitude of short-term content marketing campaigns is to look at the definition of content marketing. “Content marketing is an online marketing strategy that focuses on providing valuable content...
