by Greg Shuey | Jan 7, 2014 | Content Marketing
You’ve probably heard by now that content marketing can help you generate leads, lift sales and increase brand awareness. Are you currently writing blog posts and creating eBooks for your business – but not seeing the immediate results those Internet marketing gurus...
by Greg Shuey | Nov 5, 2013 | Content Marketing, SEO
Google has started to look at conversational language in their queries as well as standard keywords, making it easier to find what you’re hoping to find. Prior to Hummingbird, the only way to search was to come up with a search query and guess which keywords Google...
by Greg Shuey | Jan 22, 2013 | Content Marketing
In my last post, I talked about why creating and marketing to buyer personas is critical for your business. In today’s post, I am going to walk you through the process of creating buyer personas. Developing buyer personas involves a range of activities that are...
by Greg Shuey | Jan 15, 2013 | Content Marketing, eCommerce
content marketing strategy that not only includes creation and promotion of digital assets, but also includes regular blogging on not only their company blog, but on other industry blogs. Producing a mass amount of content can be very hard and time consuming, but...
by Greg Shuey | Nov 21, 2012 | Content Marketing
content marketing is something new… something they don’t quite understand. To kick off this post, I’d like to quote two different resources on what content marketing is: Content marketing is an umbrella term encompassing all marketing formats that...
