by Greg Shuey | Sep 9, 2019 | eCommerce
You’ve selected and customized a beautiful template, uploaded gorgeous product photos, developed compelling product descriptions, and set up your checkout process. You’ve created the best possible experience for your new customers, now what? Now,...
by Greg Shuey | Feb 25, 2019 | eCommerce, PPC
You may be wasting money. It isn’t intentional. In fact, it’s an issue many businesses now unknowingly face. When you put some of your valuable ad dollars into a Google Shopping campaign, you trust that you’ll get that investment back in the form of new customers. But...
by Laurel Teuscher | Jan 25, 2019 | eCommerce, Social Media
Many ecommerce companies and even brick and mortar stores are asking the million dollar question: Are Facebook ads worth it? Short answer: Yes. They can prove to be extremely efficient in bringing in new traffic, leads and even conversions. But there are tricks of the...
by TJ Welsh | Dec 3, 2018 | Content Marketing, eCommerce, SEO
It isn’t unusual for businesses to use the same text across multiple websites. You may have the same product for sell on your own website, as well as a marketplace like Shopify or Amazon, and use the same description in each place. While this repeat content can be...
by Laurel Teuscher | Nov 5, 2018 | eCommerce, Email Marketing, Influencer Marketing, Social Media
In a world where smartphones reign supreme (and millions of users spend hours of their day on sites like Facebook and Instagram) it’s no small wonder that businesses have flocked to social media platforms to reach consumers, establish a brand voice, and generate brand...
by Greg Shuey | Oct 8, 2018 | eCommerce
Selling products on Amazon can seem a little daunting if you don’t know how to get started. However, it’s a great place for large businesses and new entrepreneurs to expand their customer base and increase revenue–—with 310 million active users and 90 million Amazon...
by Greg Shuey | Sep 20, 2018 | eCommerce, Influencer Marketing, Social Media
smaller but engaged social media followings. What are micro-influencers? Micro-influencers are active, influential social media users who have on average between 1,000-10,000 online followers. So while they’re the small fish in the social pond compared to...
by TJ Welsh | Sep 12, 2018 | eCommerce, PPC, Social Media
Online ads are everywhere. The average consumer is exposed to thousands of brand messages every day, from ads displayed on their favorite web pages to sponsored content on social media. As a marketer, the sheer quantity of ads out there makes your job harder. In order...
by Greg Shuey | Aug 20, 2018 | eCommerce, News
Google Ads, previously known as Google AdWords, announced in a blog post they are streamlining the display campaign targeting process through a series of changes that will take effect September 2018. The most notable change from this “simplification” are new...
by Greg Shuey | Aug 2, 2018 | eCommerce, Email Marketing
It’s that simple: If you have an eCommerce business, you need to be using email marketing. More than 3.7 billion people use email worldwide, according to a survey by Radicati Group — that’s effectively half of the world’s population. The Pew Research Center claims...
