by TJ Welsh | Sep 10, 2013 | Social Media
One of those images will be liked and shared by people that care about health. Once of them is a picture of kittens. It’s likely both will share well. But only one of them is going to get you the personas you want. So define several personas that are relevant to...
by TJ Welsh | Aug 25, 2013 | Social Media
On Instagram, your customers want the opportunity to feel connected with the people behind the brand as much as the brand itself. Don’t post product pictures off of your website – those are too business-y for Instagram. Instead, let the company culture and...
by TJ Welsh | Aug 16, 2013 | Social Media
Split testing your ads on Facebook will ensure you are using the best image, copy, and call-to-action possible to increase your return on ad spend (ROAS). Today, I’m going to walk you through the process of a/b testing your posts so you can drive the best results....
by TJ Welsh | Aug 1, 2013 | Social Media
Bloomberg. So if that really happens, you might be forced to watch advertisements before you continue seeing what some of your friends are eating for lunch. This just adds to the low satisfaction Facebook users have with the social site compared to Twitter, Pinterest...
by TJ Welsh | Jul 11, 2013 | Social Media
Use High-Quality Visuals When it comes to successful social media campaigns, high quality visuals cannot be ignored. With social sites like Instagram, Pinterest and Vine growing in size and Facebook’s own algorithm putting an emphasis on rewarding photos over text...
by TJ Welsh | May 26, 2013 | Social Media
While you were busy pinning pictures of cookie recipes and fruity cocktails, Pinterest quietly turned 3 years old and began maturing into a real business-driving platform. Pinterest Users Are Spending $$$ Did you know that Sophora’s Pinterest followers spend 15 times...
