by Anthony Christie | Sep 28, 2017 | Inbound Marketing
Let’s talk about how we can take some common types of landing pages on websites and turn them into email list workhorses. Learning these examples, and with some creative thinking on your own, you should be able to get even more value out of your landing pages....
by Laurel Teuscher | Sep 27, 2017 | eCommerce
A good sale is one that’s clearly advertised well in advance, has a creative and emotional marketing message and includes quality products sold at the right price. Those first three aren’t too difficult to get. With a well-planned timeline and innovative marketing and...
by Kirsten Metcalf | Sep 26, 2017 | Email Marketing
Pop-ups have come a long way since the early days of the internet. They’ve evolved from obnoxious, flashing windows to well-designed content offers that can be very efficient at gathering email leads for your business. Not everyone loves them but people are nowhere...
by Greg Shuey | Sep 25, 2017 | Content Marketing
Content marketing is essentially very simple: Produce content that brings visitors to your site and is a step above the competition. Yes, very easy…until you sit down and try it. Great content may not appear at the snap of your fingers, but smart thinking and...
by Greg Shuey | Sep 12, 2017 | eCommerce, Social Media
Fake news is everywhere! We can’t really blame people for being gullible, though. The headlines we see are so tempting and we just want to believe they’re true. Unfortunately, it means that social media platforms have been forced to crack down and impose restrictions...
by Laurel Teuscher | Aug 31, 2017 | SEO
Standalone GPS systems, landline phones, CDs, cash-only establishments, your grandmother’s kitchen—all of these things are long outdated. But if you’re wondering if SEO is still relevant in 2017, it is. What isn’t, however, are these outdated SEO tactics that too many...
by TJ Welsh | Aug 30, 2017 | SEO, Web
The “humans vs. robots” plotline has long been a mainstay of the sci-fi genre. This clash of man versus machine doesn’t just happen in the movies however, it also plays out in the epic battle of UX vs SEO. There’s a common notion that UX designers keep end users in...
by TJ Welsh | Aug 29, 2017 | Content Marketing, eCommerce
I’ve worked in content marketing for the better part of a decade now. From every company or agency I’ve been a part of, one aspect of marketing has been a constant – the need for a tightly-defined, concise target market. That’s an obvious need, especially to...
by Dakota Williams | Aug 24, 2017 | Conversion Optimization, eCommerce, Web
It’s 2017. By now, we all know how important good site design is, especially when it comes to reducing abandoned carts for eCommerce sites. However, creating an amazing site is never ending. As shopping habits change eCommerce merchants have to adapt their site design...
by Laurel Teuscher | Aug 22, 2017 | eCommerce, Email Marketing
Email is a great way to get personal with customers. It’s also an easy and effective way to share useful information, build good customer relationships and boost conversions. But first you have to know the right email marketing tactics that are going to get you those...
