by TJ Welsh | Apr 22, 2016 | Content Marketing
The Content Marketing Institute reported that in 2015 an astounding 86% of B2Bs (business-to-business) used content marketing, and of this percentage only 38% believed their content was effective. How is it that only 38% feel their content was effective? One major...
by Greg Shuey | Jan 22, 2013 | Content Marketing
In my last post, I talked about why creating and marketing to buyer personas is critical for your business. In today’s post, I am going to walk you through the process of creating buyer personas. Developing buyer personas involves a range of activities that are...
by Greg Shuey | Jan 15, 2013 | Content Marketing, eCommerce
content marketing strategy that not only includes creation and promotion of digital assets, but also includes regular blogging on not only their company blog, but on other industry blogs. Producing a mass amount of content can be very hard and time consuming, but...
