by Sean Sweeney | Oct 21, 2020 | Content Marketing, eCommerce
When it comes to putting together a digital marketing strategy, one of the components that you will want to be sure to include is content marketing. When used properly, content marketing is an incredible way to connect with your audience, provide valuable information...
by Laurel Teuscher | Jun 17, 2020 | Content Marketing
We already know that content marketing is a powerful tool to have in your marketing arsenal: When pitted against paid advertising options, it drives fantastic conversion rates. But SEO marketing is only effective if people actually see what you create. With millions...
by TJ Welsh | Dec 3, 2018 | Content Marketing, eCommerce, SEO
It isn’t unusual for businesses to use the same text across multiple websites. You may have the same product for sell on your own website, as well as a marketplace like Shopify or Amazon, and use the same description in each place. While this repeat content can be...
by Laurel Teuscher | Apr 30, 2018 | Content Marketing, eCommerce, SEO
Many eCommerce business owners feel discouraged from blogging regularly. A number of factors play into this: They’re not sure where to start, they’re not sure how to generate ideas, and blogging (rightfully) seems like a lot of work. While starting and maintaining a...
by Greg Shuey | Apr 26, 2018 | Content Marketing, eCommerce
This might sound trite coming from an eCommerce agency, but that doesn’t mean it isn’t true: For eCommerce businesses selling products online, digital marketing is key for revenue and overall success. Digital marketing differs from traditional marketing in that there...
by TJ Welsh | Feb 27, 2018 | Content Marketing, Email Marketing, SEO, Social Media, Web
We live in an increasingly automated and technical world. More technology than ever available to help businesses connect with customers and automate processes, and competition is getting fiercer as companies continue to do more, faster. Even just a few years ago,...
