<![CDATA[[vc_row type="in_container" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" width="1/1"][vc_column_text]Selling products on Amazon can seem a little daunting if you don’t know how to get started. However, it’s a great place for large businesses and new entrepreneurs to expand their customer base and increase revenue–—with 310 million active users and 90 million Amazon Prime subscribers spending an average of $1,300…”. Interested in starting your own Amazon business or expanding your current ecommerce business? Here are some tips.
Why Sell on AmazonAmazon is an e-commerce platform on which to start your business because of its large customer base and solid reputation that shoppers trust; In a poll, 55% of surveyed shoppers go to Amazon first to search for a product. If you’re trying to make it as an online retailer, building trust and customer base takes a lot of work. Amazon’s infrastructure allows new sellers to join the game and succeed! On Amazon, you can compete directly with large competitors. While Amazon charges fees, they’re nothing compared to large overhead fees and risks associated with starting your own online retail store. Amazon allows you to test the market with little risk and minimal fees.
How to Identify a Product to Sell (If You Don’t Already Have One)You need to pick a product to sell on Amazon. You have to put in time to conduct thorough research to determine which product idea has the best potential. Here’s how:
1. BrainstormBrainstorm products that you think will sell on Amazon. Browse products you are interested in. Keep in mind that the product will need to be manufactured and shipped, so think of lightweight products that aren’t too complicated to build. Additionally, avoid products that could be hazardous: food, major appliances, beauty products, etc. You will have to jump through additional hoops to get those products on Amazon.
2. Do ResearchIt’s time to see how your ideas do in the market. Conduct market research manually or using tools like Scope or Jungle Scout. Here’s the data you want to gather:
- Price: What do products sell for on Amazon? Aim for the $15 to $30 range, where buyers feel more comfortable.
- Monthly sales: Look for products with over 1,000 monthly sales.
- Number of reviews: Reviews can be hard to get. Competitors with fewer reviews of top-selling products result in a better opportunity for you to enter the market.
- Product ratings: Look at product ratings. Fill the gaps where products have low ratings with a better product that addresses customers’ concerns.
- Sales trends: Don’t sell trendy products. Identify a product that has steady sales.
3. Calculate CostsNext, calculate your upfront costs. You can use the FBA Revenue Calculator or a third-party tool like this one from Viral Launch. You want to know what your projected costs are to ensure that you’ll still have a good profit margin.
4. Think AheadDon’t stop there! Start looking for manufacturers. Plan out your marketing strategy. Develop your brand, and create social media profiles. Plan now to be more prepared for launch!
How to Optimize Your Product ListingNow, assuming that you found a manufacturer and created your ideal product successfully, you’re ready to craft the perfect Amazon product listing. Combine visuals and content for maximum conversion. Here’s how:
PhotosBeing able to see a product and how it could be used helps customers imagine what it would be like to actually own the product. Especially on mobile, images are a powerful conversion tool.
- Main image: Your main image must be a high-quality and zoomable product shot on a white background.
- Secondary images: These images include lifestyle photography and infographics. Lifestyle images show how products are used. Infographics utilize text and design to highlight product features.
Content & KeywordsGood content is keyword rich and has a well-crafted title, 5 bullet points, and product description. Here are some tips for each of those elements:
- Keywords: Conduct research to identify search terms that potential customers would use to find your product. Use tools like Merchant Words or Safari Scout to help you identify rockstar keywords. You can also enter keywords into the backend of your listing; however, these words can’t already be in your content.
- Title: Your title cannot exceed 200 characters (including spaces). Your top keywords should be at the beginning of the title and include as many relevant keywords as possible. Don’t just keyword stuff! Titles need to be readable and user friendly. Look at some competitors’ titles to get ideas.
- Bullet points: Each bullet point needs to be 400 characters or less (including spaces). Include a brief header (about 5 words) at the beginning of bullet points to help customers identify top features. The most important keywords should go first.
- Product description: The product description is at the bottom of your listing and has a maximum character limit of 2000 (including spaces). Elaborate on product features and benefits. Include more information on potential uses, warranty information, etc.