INBOX FITNESS CASE STUDY

INBOX FITNESS STORY

Inbox Fitness officially launched their website in 2013 with a mission to help individuals discover the latest exercise equipment, nutritional products, and advice for a healthy home and lifestyle. They aim to bring health and fitness to every aspect of someone’s life.

Inbox Fitness + Stryde

Inbox Fitness came to STRYDE since organic search traffic was not growing and the site was driving less than 2,000 site visitors each month. Jump forward a few years, organic traffic grew slightly but was still falling short of 3K visits each month.

Competition was growing rapidly online and the small amount of organic traffic coming to the site started to get smaller. Inbox Fitness reached out to Stryde for help. We jumped in and started to analyze keyword trends, the website, and the competitive landscape. Through our analysis we found the following opportunities:

ORGANIC SEARCH AND CONTENT

CHALLENGES

Through some keyword analysis and a technical SEO audit, we found that their website had considerable problems with SEO optimizations. Products pagers were filled with duplicate content, keywords were not being used effectively and there were numerous technical issues. It became clear why Google organic search traffic was not growing like it should. To grow search traffic, STRYDE implemented these solutions.

SOLUTIONS

Analyzed keywords that were already driving traffic to the site and their ranking position in search engines
Built an extensive keyword strategy based off keyword difficulty and relevance
Reviewed their website’s HTML, CSS and JavaScript code for issues and provided recommendations to clean up excessive JavaScript and inline CSS
Fixed duplicate content and canonical tag issues
Optimized every product page title tag, description and header tags and implemented schema markup

INBOX FITNESS RESULTS

Organic Traffic Growth

220% YOY

Organic Revenue Growth

712% YOY