by Laurel Teuscher | Nov 5, 2018 | eCommerce, Email Marketing, Influencer Marketing, Social Media
In a world where smartphones reign supreme (and millions of users spend hours of their day on sites like Facebook and Instagram) it’s no small wonder that businesses have flocked to social media platforms to reach consumers, establish a brand voice, and generate brand...
by Greg Shuey | Sep 20, 2018 | eCommerce, Influencer Marketing, Social Media
smaller but engaged social media followings. What are micro-influencers? Micro-influencers are active, influential social media users who have on average between 1,000-10,000 online followers. So while they’re the small fish in the social pond compared to...
by Laurel Teuscher | Apr 13, 2018 | eCommerce, Influencer Marketing, Social Media
Rachel Nilsson used influencer marketing to grow her multi-million dollar kids clothing business from nothing. And we really do mean nothing; Four years ago, with a husband in grad school and three young boys at home, Nilsson knew she had to do something to help her...