INFLUENCER MARKETING AGENCY
REACH NEW CUSTOMERS USING INFLUENCERS
INFLUENCER MARKETING PROCESS
GAIN MORE CUSTOMERS
USING INFLUENCERS
How do you get your products out there in today’s social landscape? You need influencers to spread the word. Customers prefer recommendations from family and friends above all other forms of advertising. According to McKinsey, consumer-to-consumer or word of mouth marketing generates twice the amount of sales than paid advertising. In order to generate twice as may sales you have to find the right influencers.
We’re an influencer marketing agency helping brands gain additional exposure through the use of social media influencers, high profile bloggers and media outlets. We find, manage and work with influencers to create marketing campaigns that share your brand’s story with their audience, which gives you exposure to thousands of new customers.
IDENTIFICATION
Within any industry, there are influential people who are speaking directly to your target audience. During our identification stage, we dive deep into where your consumers perform their research. This may be a popular fashion blogger, well-read travel blogger, or a child who does toy reviews on Youtube. From there we build an initial list of potential influencers.
VETTING
Once our initial list is built, we then begin to vet these influencers to ensure they match the profile of our marketing strategy. It is here we review their number of followers, frequency of posts, comments and overall engagement they receive on each post. We also identify if your product will best be promoted by a micro influencer or a celebrity influencer.
Once we have researched each potential influencer we select the few we begin to outreach and negotiate with.
NEGOTIATION
During this stage we work with the influencer to build a concrete agreement about what product will be supplied, at what rate of pay and it also establishes how many posts the client can expect in return.
FULFILLMENT
After the influencer and client have come to an agreement on what product will be promoted, our influencer specialists coordinate with the influencer to ensure the items were properly shipped and in prime condition for promotion. Should a dress not fit or an item get lost in the mail, our team is there to help ensure things go smoothly.
PROMOTION
Once the product has successfully been delivered, we work with the influencer to get an estimated promotion date and access to images they post to share with the client.
We know you won’t find strategic success by sending out free things to everyone who asks. That is why our step-by-step approach to influencer marketing ensures we are strategically placing products in front of your target audience.
INFLUENCER MARKETING IN THE MOBILE AGE
Consumers have more control than ever as they search for and find products that meet their needs. They can post a message on Facebook or Instagram and get numerous comments back within minutes, which substantially shortens the purchasing process. Now customers get a recommendation and purchase the product in less time than it takes to go through the checkout process of making the purchase.
By effectively using trusted influencers to create and publish content on their social feeds, brands can become part of the conversations happening every day.
WE’VE BEEN FORTUNATE TO WORK WITH SOME AMAZING BRANDS
We develop specific influencer marketing strategies to fit your brand’s unique offerings that are designed to reach specific goals to generate a positive ROI. Here are some of the companies we’ve been able to help:
