by Kirsten Metcalf | Sep 26, 2017 | Email Marketing
Pop-ups have come a long way since the early days of the internet. They’ve evolved from obnoxious, flashing windows to well-designed content offers that can be very efficient at gathering email leads for your business. Not everyone loves them but people are nowhere...
by Kirsten Metcalf | Jun 27, 2017 | Conversion Optimization, eCommerce
Based off average industry trends, it’s highly likely that your eCommerce store is only generating 1/3rd of the sales revenue it’s capable of. According to Shopify, 67.45% of all carts are abandoned before a customer finishes the sales process at your online store....
by Kirsten Metcalf | Apr 13, 2017 | eCommerce, Email Marketing
72% of U.S. adults want companies to communicate with them via email. Now that you know your customers want you to send them emails, here’s another thing to know about email marketing trends before you start blasting their inboxes—it’s estimated that 225.3 billion...
by Kirsten Metcalf | Apr 12, 2016 | Content Marketing
First, it is important to understand what each channel will give you. Improved SEO, effective PPC campaigns, and an amplified social media presence are all attainable goals. Second, understand the different channel approaches. What works for one typically doesn’t work...
by Kirsten Metcalf | Mar 30, 2016 | Content Marketing
Do They Use Data to Create Their Strategy? Data is a critical part of any marketing strategy; without it, your marketing agency can’t create an impactful plan of action. Data helps create a holistic understanding of your company by analyzing your online analytics and...
