Are you not sure where to start when it comes to running Google ad campaigns or what Performance Max even is/how it works? You might be wondering how is this different from Google Smart Shopping? What do I need to know going into it? No matter what the reason,...
What Is Keyword Intent? Keyword intent is the user’s purpose for typing in a search query. Intent will clue you in to what an end-user will likely do when they search certain keywords. Why is Keyword Intent Important? Keyword intent is critical for online businesses...
Ecommerce business owners are always looking for ways to scale their customer acquisition. It doesn’t matter if you’re new to e-commerce or a veteran, you understand the power of Google and how it can make or break your business, from driving organic...
What Is PPC? PPC, also known as pay-per-click or search engine marketing is a form of online advertising marketers use to bid on keywords to have their ads presented to a specific audience, platform, or keyword search. Advertisers only accrue costs when their ads are...
When it comes to putting together a digital marketing strategy, one of the components that you will want to be sure to include is content marketing. When used properly, content marketing is an incredible way to connect with your audience, provide valuable information...
